A suite of digital assets to introduce Social Cricket as a bookable extra across the TeamSport website. The visuals were built to sit seamlessly within existing UI, using bold call-to-action styling, playful iconography, and motion-ready elements to highlight the activity’s casual, group-focused appeal.
The design language echoed the energy of the game — informal, fast-paced, and social — while maintaining brand consistency across the site. Each asset was modular, scalable, and built for easy deployment across multiple venues.