Designed branded hoarding graphics and directional signage for a vacant retail unit within Eden Shopping Centre, supporting the launch of TeamSport High Wycombe. The temporary installation activated unused frontage to drive awareness and guide footfall to the venue.
Messaging was deliberately direct, focused on location awareness and walk-in availability. The design prioritized clarity over decoration, using bold typography, high-contrast layouts, and minimal copy to intercept foot traffic and communicate essential information at a glance. This approach ensured the graphics functioned as both wayfinding and promotional tools, converting a dormant frontage into a clear, actionable entry point for new customers.
