One of the most widely deployed assets I’ve made for TeamSport: a safety briefing video that plays at all 35+ UK tracks and is seen by every customer before they race.
The project carried significant operational weight, with strict safety protocols, legal inclusions, and brand consistency requirements baked into the brief.
I handled the full creative execution, from scripting and design through motion graphics, audio, and final delivery. The video balances clarity with engagement, using animated overlays, branded transitions, and a confident tone to guide viewers through mandatory safety information. My voice features at the start, setting the tone for what is now a core part of the customer experience.