My Role
- Design
- Concept
Credits
- Photography:
- Tom Daniels
- Tom Arran
Originated a bold, modern livery system for TeamSport’s kart fleet across the UK, Germany, and the Netherlands, enhancing brand clarity and visual impact across diverse venues. Electric tracks adopt a cool blue palette, while petrol tracks retain the signature red, creating intuitive brand segmentation and high-speed recognition.
The design has evolved through subtle refinements over time, reflecting TeamSport’s maturing identity while preserving consistency across formats. Designed to scale, skim, and signal—this livery refresh anchors the brand in motion.
Created a striking all-red Safety Kart for the British Indoor Karting Championship—part of a series of occasional special editions designed to amplify visibility, prestige, and media impact while staying true to TeamSport’s high-performance brand language.
Hero piece for TeamSport’s Hot Pursuit initiative, this kart livery was designed to echo authentic police aesthetics while remaining bold, playful, and event-ready. The kart toured 35+ UK venues as part of a national outreach campaign in collaboration with local police forces, engaging disadvantaged youth through motorsport. I originated the full livery design and engineered a custom lighting system to elevate visibility and immersion—transforming the kart into a mobile activation unit with real social impact.
I also filmed, directed and edited a high-energy, intense trailer to promote the event on social media which can be seen below.