Poster design across championships, venue launches, seasonal campaigns, and in-venue promotion, printed from A2 up to A0 and larger.
A poster is read from a few metres away by someone already walking past, so the hierarchy has to land in about two seconds: what it is, when it is, and where to book. Everything else earns its place afterwards.
Artwork is built at the right scale for the finished size, with resolution set by viewing distance rather than habit, and anything critical kept well inside the frame line.