A full-scale outdoor advertising campaign for the launch of TeamSport High Wycombe, designed to make an immediate impact.
The creative stretched across multiple formats, including bus advertising from superliners and supersides to super rears, ensuring visibility across the busiest routes in the area. To complement this, I designed large-format billboards alongside a series of digital 6-sheet and 48-sheet ads, strategically placed in high-footfall locations to maximise reach and frequency.
Each piece was built with bold, energetic visuals and clear messaging, tailored to capture attention quickly and build excitement around the new venue. The campaign not only raised awareness but also generated a strong buzz in the community, positioning TeamSport High Wycombe as the go-to destination for karting from day one.
Bus formats
Digital sheets
