My Role
- Creative Lead
- Implimentation
- Designer
Originated and led the full rebrand of TeamSport’s former #GRID Membership, transforming fragmented tiers (Elite, Social, Club) into a unified, modern identity: TeamSport Membership. Developed a cohesive badge system including refreshed logos and a new Race Academy emblem, aligning visual language across campaigns, venues, and digital platforms.
Additionally, I created a holographic-style sticker system to instantly show which membership tier is required for each event, used across print and digital for clarity and brand consistency.
Produced internal reveal video showcasing updated membership logos against legacy marks, highlighting evolution in brand clarity, hierarchy, and tone.
