TeamSport Membership Rebrand

The TeamSport Membership badge system, showing the tier logos and Race Academy emblem.

A full rebrand of TeamSport’s former #GRID Membership, turning three fragmented tiers into a single modern identity: TeamSport Membership.

Elite, Social, and Club had each drifted into their own visual language. I developed a cohesive badge system to pull them back together, including refreshed logos and a new Race Academy emblem, aligning the look across campaigns, venues, and digital platforms.

Client
  • TeamSport
My role
  • Creative lead
  • Design
  • Implementation
Scope
  • Badge system
  • Race Academy emblem
  • Tier sticker system
  • Internal reveal film
Year
  • 2025

Tier stickers

A holographic-style sticker system that instantly shows which membership tier is required for each event, used across print and digital for clarity and brand consistency.

The holographic tier sticker set, one per membership level.

Reveal film

An internal reveal video showing the updated membership logos against the legacy marks, highlighting the shift in clarity, hierarchy, and tone.

In application

The membership branding applied on the booking site.
Tier comparison table using the new badge system.