Branded hoarding graphics and directional signage for a vacant retail unit in Eden Shopping Centre, supporting the launch of TeamSport High Wycombe.
The temporary installation activated unused frontage to drive awareness and guide footfall to the venue. Messaging was deliberately direct, focused on location awareness and walk-in availability.
The design prioritised clarity over decoration, using bold typography, high-contrast layouts, and minimal copy to intercept foot traffic and communicate essential information at a glance. That approach let the graphics work as both wayfinding and promotion, turning a dormant frontage into a clear entry point for new customers.
Directional signage
